Why Even Bother With SEO?
In the digital age today more and more people are looking to their computers, mobile phones and tablets when it comes to finding solutions to their problems.
Not too long ago this was the role of the yellow pages or similar local directories for specific products and services. It wasn't too surprising if they decided to call up their friends to seek recommendations to help with their search either.
Nowadays with the power of Google ( and other search engines) at their fingertips, people can do their own research on the internet.
This is why its so important when a potential client is trying to find your specific service or product that your website needs to be positioned higher up in the results. In Google, 60% of the clicks go to the top 3 results. If you're not among the top 3 results, you're missing out on a large amount of potential new clients. Also, if your website is not listed on the first page, the chance of people finding your website is almost zero. How often do you check the 2nd page of Google while doing a search?
SEO (search engine optimization) is not just a magical buzzword, its all about the methodology behind optimizing websites so that they are built on the proper foundation, having the right pages, structure and profile of backlinks so that they appear higher in the search results for specific keywords relative to their service being provided.
Backlinks are simply links that point from other websites to your site. These links act as a symbol of trust to Google that your website should be ranked. The higher the quality of the link (links from relevant site in your industry are considered higher quality) the higher your website will be considered for ranking positions.
Breaking it down, for maximum exposure your website should be at the top of the Google search results for a wide variety of keywords related to your industry as possible, e.g.:
yourbusiness + city/area
yourservice + city/area
At Ascending Digital, we are the best digital marketing agency for the needs of businesses and professionals who want more out of their marketing. We take the time to learn your industry inside and out, get to know your customers and then we'll get the results you need.
SEO is No More? Not so Fast....
During 2017 and onwards, organic search will still be the largest source behind digital traffic and lead generation. This will remain this way with Google existing and being the king of the market, day in day out it drives highly targeted users to billions of search queries.
Numbers that will only rise due to the incredible growth of internet users ( around 3 billion people on the planet have access to the internet). Business that don't invest a portion of their marketing budget on obtaining top results for keywords related to their business will be losing business to their competition (if your potential customers can't find you in the results then they will choose a competitor they can find).
Casting a wide net with keywords relative to your industry will increase the amount traffic you can receive. If you're brand is not really well known already (something like Nike) then there it is possible that many people don't even know that you exist. The problem then arises when they search for a product or service that you offer, but you're nowhere to be found in the search results (or if your competitor is above you)......
You've just missed a lead that clicked into your competitor's site instead of your own.
Rest assured, SEO is not dead, far from it. In fact, the ones who are saying this are probably trying to discourage others off from using it in hopes of hogging all the Google search traffic.
SEO by the Numbers
Here are just a few of the more interesting stats about SEO:
- 61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)
- 44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)
- Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)
- 57% of TV viewers use the web simultaneously. (Nielson, 2009)
- 70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)
- 60% of all organic clicks go to the top three organic search results. (MarketingSherpa, February 2007)
- 75% of users never scroll past the first page of search results. (MarketShareHitsLink.com, October 2010)
- The average click-through rate for paid search in 2010 (worldwide) was 2%. (Convario, January 2011)
- Companies that blog have 97% more inbound links. (HubSpot State of Inbound Marketing Lead Generation Report, 2010)
- Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. (HubSpot Lead Generation Lessons from 4,000 Businesses, 2011)
Concerns about our SEO Service?
There are many horror stories out there about shady SEO agencies conducting work on the website of a business and causing it to sustain a penalty which then loses its rankings and traffic.
No one can promise Google rankings (Google controls their algorithm), but here at Ascending Digital we ensure that we only practice the safest form of SEO by studying Google's algorithm constantly and running our own tests and experiments to see what what works and what does not.
Without our clients we would have no business, so they are of utmost importance to us.
We take pride in our process of staying within Google's guidelines for building "natural" links on relevant website, content outreach and maintaining anchor text ratios. We also don't pursue any links for our clients that we can't have full control over in case any editing or removal needs to be done.
We steer clear of automated tools, link blasting software that tons of dangerous links to websites that we are working on. These may have worked well a long time ago but using these today will get your site on Google's penalty list and possibly damaged for life in their eyes.
True Cost of SEO?
Like many things it depends on what you need or want. If looking into buying a car and you only care about going from point A to point B then you can easily get a car for a low price that will do this for you but it will not be the best experience. If you want safety, comfort, speed, and something that is reliable then you will have to invest some more money.
SEO is no different, the results that you will get will depend on how much you are willing to pay.
A lot of people will try to sell you "No.1 Rankings tomorrow" SEO for $99 per month, with promises of the best results and all the leads you can handle. Don't be fooled by these claims, if it sounds unbelievable then it probably is.
Good SEO work is not cheap or instant. It takes someone or a team with the right experience to know where and how to obtain links properly. The stronger the link, the greater chance it costs some money to attain. Time and diligence to the campaign are also big factors with ensuring that your website gets the links and social signals that it needs, added in the right time-frame.
Doing these incorrectly will lower your chances of getting good results or you may get some results in the beginning and then find your site getting penalized. It's entirely possible that you end up with a website that just gets penalized and is further out of reach of your customers.
This is why its so key in doing SEO for you site that you do it the right way and choose NOT to seek the cheap magical promises presented by cheap providers. The damage that can result is extremely difficult to reverse even in the hands of professionals.
In any business, choosing a service that produces a positive ROI on your investment is always worth choosing. SEO can produce this ROI but only when the campaign is focused on targeting the keywords that make the most sense for your business and industry. Having all the traffic in the world landing on your website ultimately means nothing if those visitors don't take the actions that you want them to. Investing in SEO will only bring you the right bang for your buck if you select a provider who is capable AND if you are targeting the right keywords.
Ascending Digital takes pride in helping our customers and educating them so that we can work together to run SEO campaigns that generate the highest ROI possible.
Need SEO Services? What's Next?
To find out more on how we can improve search result rankings in Google.com with for your business specifically, we offer a free consultation to help you make a decision.
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